What is price per head (PPH)?

In a nutshell, Pay Per Head, Price Per Head or PPH companies provide local bookmakers with the same wagering tools and online services as the offshore sportsbooks. Once a bookmaker signs up with a good PPH provider he is assigned an agent account. This gives him access to manage and monitor a pool of usernames and passwords that can be assigned to his clients. Once armed with an agent account a local bookie can now compete with the major offshore sports books. Offering 24-hour wagering 7 days a week. The bookie (now referred to as an agent) is charged a weekly Per head  fee for each active (wagering) player account. Hence the name, Pay or Price Per Head (PPH). See our article “5 Star Per Head Pricing” for more pricing details.

 

With an agent account bookies can simply direct their players to a website to do their betting online. Or they can call the PPH wagering support call center. Agents and players will have access to a wide array of wagering options and client services. Wagering options are not limited to sports. They also include horse racing and access to live and digital casinos. Since it is so profitable and easy to use the price per head business model has quickly grown in popularity.

 

Read our article “PPH Software put the local bookie back in business”. Learn more about how PPH technology has given new life to the local bookie. With quality PPH services like 5 Star Per Head, bookies (agents) no longer need to track the action manually or answer calls. Now time can be devoted to existing clients and finding new ones. The benefits of using a quality PPH agency are numerous. Offering greater earning potential, less work and no revenue splits. With the price per head market growing so rapidly it may be difficult to decide which company to use. Read our article “How to shop for a good PPH provider” for details on how to find a good PPH provider.

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